The International Geneva Motor Show in Doha: A Beacon for Car Enthusiasts and Manufacturers Worldwide
The International Geneva Motor Show, after 118 years since its inception in Geneva, Switzerland, has made its way to the Qatari capital, Doha. The show will now be held every two years in rotation with Geneva, becoming a beacon for car enthusiasts and manufacturers worldwide, whether for marketing and sales or to enjoy the latest models from various global brands.
Focus on the Automotive Industry and Future
The exhibition focuses on the automotive industry and its future, providing companies with an opportunity to communicate and showcase their innovations. This makes it one of the best exhibitions to demonstrate excellence in this field. The current edition clearly highlights the emphasis on eco-friendly and low-emission vehicles, such as electric and hydrogen cars. It also presents unique models of flying cars, indicating a new future in this world.
The Inauguration and International Fame of Qatar
The exhibition was inaugurated by the Chairman of Qatar Tourism Authority and the CEO of Qatar Airways Group, Akbar Al Baker, who emphasized that hosting the exhibition in Doha is a testament to Qatar's international reputation. He pointed out that the exhibition presents the world with the latest innovations from over 30 automotive brands, including 10 global and 20 local and regional brands.
Thina Al Jenaahi, Head of Public Relations and Communications at Qatar Tourism, stated that the exhibition enhances the local exhibition and conference sector. She pointed out that it attracts a large number of visitors, and the international and regional brands have also contributed to the exhibition's significant share of visitors.
Highlights of the Exhibition
The exhibition's most notable feature is the focus on low-carbon emission vehicles, particularly electric and hydrogen cars. Several exhibitors have emphasized that these types of vehicles already represent the future of the automotive industry in the coming years, especially in terms of reducing emissions and sustainable development to preserve the environment.
Suleiman Mahmoud, Sales Manager at one of the participating booths, explained that the exhibition differs significantly from previous car exhibitions in Qatar. It features a strong international presence, with participation from renowned global car manufacturers showcasing their latest models.
He highlighted the abundance of electric cars from various brands, confirming the growing momentum in this field. He mentioned the latest models from BMW, such as the "Lapel Red Flat XM" and the unique "i5 M60," which is the first of its kind in Qatar. The i5 M60 can travel between 455-516 kilometers on a single charge.
Vietnamese company "VinFast" showcased several of its electric cars, which have been successfully manufactured and exported to countries like Canada and the United States. An official from the booth stated that this is the first time they have officially presented their fully electric cars to the Middle East market. They are expanding in this market by exploring investment opportunities and partnerships. Organizing the exhibition in Doha will undoubtedly provide an opportunity to reach new segments and contribute to expanding their sales.
He mentioned that the prices of electric cars range from $43,000 to $91,000 and highlighted their fast charging capabilities. These cars can reach 80% battery capacity in just 18 minutes and can travel nearly 450 kilometers on a single charge.
Ahmed Azmi, one of the marketing managers, confirmed that the exhibition showcases the regional premiere of three distinguished Mercedes-Benz cars: the E-Class, CLE Coupe, and AMG GLC Coupe. The exhibition presents a wide range of SUVs,