Aida and Dagmar - models for an advertising agency
An advertising agency or advertising agency is a business or service dedicated to planning, managing and creating advertising for clients. These agencies are independent from clients and provide their skills and insights to sell clients' services or products.
Advertising agencies can also manage brand strategies, marketing, and sales promotions for their clients.
For an advertising agency, it is very important to realize that they can increase sales with their effort. In truth, ad agencies are minds working on the other side of the Internet to increase sales. For a person who works as an advertising agent, it is very important to know the psychology of the buyer.
Those who are working in an advertising agency must know the various thought processes that go through the mind of a reader or a viewer, a potential buyer. This will definitely help you develop your business better.
There are many theories to explain the process that goes through the mind of the buyer when they go to buy something.
The process is not the same for each buyer and is sequential.
One of the popular functions ad agencies follow is AIDA.
AIDA is an acronym that stands for:
A - Attention
I'm interested
D - I wish
A - Action
The AIDA model establishes that the advertising agency must know how to attract the attention of a buyer so that the client is interested in exhibiting its advantages, benefits and characteristics. Interest is followed by desire. It is the duty of the advertising agency to create a desire in a buyer to buy a specific product. The three steps of AIDA's policy will help you stimulate action toward purchasing a product. AIDA theory guides you and leads you to build a better advertising business. The BIG Bs of the advertising world have followed AIDA to generate good advertising campaigns.
Another model called DAGMAR has become more and more popular and comprehensive than AIDA. The DAGMAR steps are more defined and easier to apply.
Term DAGMAR is an acronym
for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must take a potential customer through four stages:
I. Consciousness
II. Understanding
III. Conviction
IV. Action
Suppose you have a service or product and your customer knows nothing about the product.
Since your customer is unaware of the product, the first step is to inform her about your product by posting advertisements about your product on the respective websites.
Understanding is the second step of DAGMAR. Try to know the answers to the following questions.
a) What is your product about?
b) What are the potential features and benefits of the product?
c) What will your customer get from your product? And how?
The answers to all these questions will help you land a potential customer.
The next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product. After convincing, your next step begins, that is, the action, which is not controlled by you. You have to depend on the customer. However, your past actions will have an important role to play.
If you have been able to convince, the client's ad has responded satisfactorily and then you will definitely be the winner of the day.
