Advertising Techniques - That Your Moma Never Revealed
Okay, a couple of things need to be said before starting work. First, it is important for me to try to practice what I preach as much as possible. This is not always the case and that is why I sometimes feel unhappy with myself. With that in mind, I am a person who believes in open communication. I don't like hidden agendas. I also believe in the goodness of people and try to give them the benefit of the doubt. In addition, I believe that to believe in people you have to take risks so that mutual respect has the opportunity to grow. With that in mind I'm going to take a chance and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.
The goal: I want to invent a word and have it accepted in the Oxford English Dictionary. There are a few criteria that must be met in order to successfully enter a word into the OED, which you can verify yourself, but I think I have my strategy and word ready. What I am confident is that what I am about to share will not be taken by someone else, thus supplanting a dream I have had for a long time. I am going to tell you about my idea and I hope you appreciate it, but it is still my idea to go ahead and make it a reality.
One of the OED criteria is that there is no word with a similar definition. Or in other words, there must be a need for the word. That's hard, but I think I have it. The English language does not have a word that means "A person or thing that is less preferred." A person or thing that is most hated. "This is essentially the opposite of" favorite. "We can get the idea across, but we don't have a single word that encapsulates" most hated "with the efficiency that" favorite "has for" most preferred or beloved. "The word that I think can bridge this language gap is" malrite. "
This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English-speaking countries there has been enough widespread aggression and localized apathy, jealousy and malice to have the need to create this word. But I began to doubt the need for such a word, until I started looking for advertising techniques online.
Aside from my personal psychotic rant about online advertising techniques, I wasn't really sure what the general public thought about the topic and I certainly wasn't sure if the industry itself gave it any consideration. Then I came across an article titled "The Most Hated Advertising Techniques." Wow, if there was ever a reason to reload my search for "malrite", I've found it. This was an article that looked at a study that examined the negatives of people's online advertising. But it all unfolded awkwardly, lacking a suitable word to describe the disgust, disdain and hatred felt by the study volunteers. This article told me that the fact of the matter is that in life we all have our favorite, poorly written things, and we need to be able to articulate that.
