Egypt's luxury coastline just got a Hollywood-sized headline. Robert De Niro — Oscar-winning actor and co-founder of Nobu Hospitality — has officially unveiled the first-ever Nobu Residences in Egypt, developed in partnership with leading Egyptian real estate company SODIC. The branded homes will sit at the heart of OGAMI, a sprawling 440-acre coastal destination in Ras El Hekma on the Mediterranean North Coast — fusing Japanese-inspired design with relaxed Mediterranean living.
And here's the twist most coverage missed: this isn't a single project. It's the opening move in one of Nobu's most ambitious regional expansions to date — three destinations rolling out across the North Coast, New Cairo and West Cairo.
What Was Announced — and Where
The reveal took place at an exclusive evening at Nobu Hotel London Portman Square on 19 June 2026, hosted by SODIC General Manager Ayman Amer alongside Nobu founders Robert De Niro and Meir Teper, with Nobu Hospitality CEO Trevor Horwell. Guests got the first look at Nobu Hotel and Residences North Coast, the centerpiece of SODIC's OGAMI development.
The residences won't stand alone — they'll plug into a full Nobu ecosystem of dining, wellness and signature hospitality, designed around the rhythm of Mediterranean coastal life: sea, food, and understated luxury.
✦ Already on the ground: A seasonal Nobu restaurant first opened inside OGAMI in 2025 — so the brand isn't arriving cold. The hotel and residences build directly on a foothold Egyptian guests already know.
Three Destinations: The Full Nobu × SODIC Map
This is the part of the story that turns a single launch into a national expansion. Nobu and SODIC are rolling out across three of Egypt's most sought-after locations:
In Their Own Words
In a joint statement, Nobu's three founders — Nobu Matsuhisa, Robert De Niro and Meir Teper — framed Egypt as a market with rare cultural gravity:
"Egypt has incredible history, culture and energy, and we're grateful to be working with SODIC to create places where food, design and hospitality come together in a way that feels truly Nobu."
— Nobu Matsuhisa, Robert De Niro & Meir TeperSODIC General Manager Ayman Amer added that the collaboration unites two brands committed to "quality, elevated experiences and long-term value creation," positioning Egypt for a new generation of global travellers, investors and homeowners.
Why Egypt, and Why Now?
The timing is no accident. International investment is accelerating across Egypt's North Coast and Cairo, and the long-awaited opening of the Grand Egyptian Museum (GEM) near Giza — which reportedly drew up to 20,000 visitors on its opening day — has sharply lifted Egypt's global cultural profile and tourism momentum.
Branded residences — luxury homes tied to a global hospitality name — are booming across the Middle East and North Africa, and Ras El Hekma has become the epicenter of Egypt's high-end coastal boom. A Nobu-branded address taps directly into both waves.
Egypt's hottest luxury coastal frontier — now home to its first Nobu-branded residences.
The Rollout Timeline
Frequently Asked Questions
Where exactly are the Nobu Residences in Egypt located?
Inside OGAMI, SODIC's 440-acre master-planned development in Ras El Hekma on Egypt's Mediterranean North Coast.
Is Robert De Niro actually involved with Nobu?
Yes. De Niro co-founded Nobu Hospitality with chef Nobu Matsuhisa and producer Meir Teper. He personally helped unveil the Egypt project in London.
How many Nobu projects are coming to Egypt?
Three destinations: the North Coast (OGAMI), New Cairo (Eastown District), and West Cairo (New Zayed), spanning hotels, residences and restaurants.
When will the Nobu hotels open?
Restaurants are already operating or opening this summer, while the first Nobu hotels are scheduled from 2027 onward.
The Bottom Line
A Hollywood-backed global luxury brand has chosen Egypt's North Coast for its first branded residences in the country — and it's just the start of a three-city push. With the Grand Egyptian Museum fueling international attention and Ras El Hekma booming, the Nobu × SODIC partnership is a marquee signal of where Egypt's luxury market is heading.
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