Bella Hadid Responds to Controversy Over Adidas Campaign Participation
**New York, USA** - Palestinian-American model Bella Hadid has broken her silence and responded to the significant backlash she faced following her involvement in Adidas's recent ad campaign for the SL72 sneaker. The campaign faced criticism and led to Adidas's decision to remove her from it.
Bella Hadid's Statement on Instagram
In a detailed statement on Instagram, Hadid expressed her sadness and disappointment over the backlash. She emphasized that she would never engage in any artistic work associated with a tragic event in any form.
Hadid clarified that she was unaware of the historical context of the events of 1972, referring to the Munich massacre, where Israeli athletes were taken hostage by Palestinian militants during the Summer Olympics. "I am shocked, upset, and disappointed. If I had known, from the depths of my heart, I would never have participated in this campaign," she wrote. She acknowledged that she and her team, along with Adidas, should have researched more thoroughly. Hadid mentioned that the campaign's goal was to bring something positive and unite people through art.
Reaffirming Her Support for Palestine
Despite the controversy, Hadid reaffirmed her unwavering support for the Palestinian people. She stated that the campaign unintentionally highlighted an event that does not represent her or her people, stressing that Palestine is not synonymous with terrorism. "I am a proud Palestinian woman and will forever stand with my people in Palestine while advocating for peace against violence," she asserted.
Hadid made it clear that she does not believe in hatred in any form and that she will defend not just her Palestinian heritage but all people worldwide.
Background on the Controversy
Adidas faced severe criticism for choosing Bella Hadid for their latest ad campaign, intended to promote a new sneaker ahead of the 2024 Summer Olympics in Paris. The sneaker is a modern iteration of the original shoe released in 1972 before the Munich Summer Olympics.
Following the intense backlash, Adidas issued an apology to Israel and announced that Bella Hadid would be removed from the campaign "with immediate effect."
It’s noteworthy that Hadid has been dropped by several major brands worldwide due to her outspoken support for Gaza.
Bella Hadid's statement and the ensuing controversy highlight the complex intersections between politics, history, and modern marketing, especially when global brands and public figures are involved.
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