Spreading Kindness Amid Ongoing Pandemic Challenges: Kind Snacks' Partnership with CALM
Kind Snacks, a well-known snack company, has joined forces with Campaign Against Living Miserably (CALM), a suicide prevention charity, to advocate for kindness in the face of persistent challenges posed by the pandemic. This article explores Kind Snacks' initiative, highlighting their commitment to promoting kindness, supporting mental health, and making a positive impact on society.
Kind Snacks' Donation to CALM
Kind Snacks has pledged to donate 5p from every bar sold in WHSmith between December and March, with a minimum donation of £50k. This generous contribution will support CALM's lifesaving helpline, which offers free, anonymous, and confidential assistance to individuals in need. The helpline operates from 5pm to midnight, 365 days a year.
In a display of solidarity, WHSmith and Tesco have agreed to match Kind Snacks' donation to CALM. Furthermore, discussions are ongoing with other national retailers to encourage their involvement in this noble cause. John McManus, Kind's UK marketing director, expressed his delight at securing the support of both retailers for the charity partnership.
The Importance of Kindness
Kind Snacks believes that exercising kindness is crucial, especially in light of its mental health benefits, such as boosting confidence, happiness, and optimism. The company is dedicated to championing the significance of kindness, aligning it with their brand values. By supporting CALM's work, Kind Snacks aims to make a meaningful difference in society.
Kindness in 2020
Despite the challenges faced in 2020, Kind Snacks commissioned research that revealed a remarkable surge in acts of kindness. Referred to as the 'Kind Curve,' this index analyzed tweets from Brits throughout the year. Notable examples of kindness included Marcus Rashford's End Child Food Poverty campaign, Clap for Carers, and Captain Tom's 100 laps. These acts of kindness brought positivity to online conversations during a difficult time.
Continuing Kindness in 2021
With the ongoing impact of Covid-19, Kind Snacks emphasizes the importance of sustaining the wave of kindness into the new year. They encourage the nation to prioritize acts of kindness, recognizing that the challenges presented by the pandemic are far from over. By doing so, individuals can contribute to a more compassionate and supportive society.
Further Commitments by Kind Snacks
Apart from their partnership with CALM, Kind Snacks is actively involved in several initiatives aimed at promoting equality, diversity, and social justice:
- The Kind Foundation's donation of $100,000 to racial justice organizations, including the NAACP Legal Defense Fund and the Equal Justice Initiative.
- Investment of over $100,000 in Black student scholarships, offering opportunities for internships, career coaching, and networking.
- Launching the second-annual Kind Equality bar, symbolizing a diverse and inclusive world. Kind Snacks plans to donate one million bars to food insecure communities through NCHE. They have also contributed $25,000 to support NCHE's Collaborative for Health Equity and Culture of Health Leaders Programmes.
- Making packaging adjustments for Kind Kids to reflect America's diversity, promoting inclusivity and representation.
Kind Snacks' collaboration with CALM and their dedication to spreading kindness highlights their commitment to making a positive impact on society. By supporting mental health, racial justice, and diversity initiatives, Kind Snacks sets an example for other companies to follow. As the challenges of the pandemic persist, Kind Snacks encourages individuals to embrace kindness and contribute to a more compassionate world.