The Sourdough Whisperer: Matthews Cotswold Flour's New Brand Ambassador
- Matthews Cotswold Flour announces their first-ever brand ambassador, Elaine Boddy, coinciding with Sourdough September.
- Elaine Boddy, also known as The Sourdough Whisperer, is a social media star, podcaster, and author with a large international following.
- As the founder of Foodbod Sourdough, she shares her expertise and knowledge on making sourdough simply and successfully.
Testing and Expertise
- Boddy has tested all her recipes using Matthews Cotswold Flour and has an in-depth understanding of their extensive range of over 100 varieties.
- With a deep knowledge of the company's flours, Boddy knows how they feel, taste, and behave in sourdough baking and other recipes.
- Her experience as a passionate home baker using standard domestic ovens and apparatus makes her advice practical and applicable for home bakers.
Formalizing the Relationship
- Boddy expresses her excitement about becoming the brand ambassador for Matthews Cotswold Flour, a business she loves and has recommended for a long time.
- She looks forward to uniting her sourdough world with the company and maximizing her recipes for home bakers using their range of flours.
Collaboration and New Content
- Matthews Cotswold Flour is impressed by Boddy's sourdough recipes and expertise, leading to their collaboration as she joins their team.
- Together, they plan to create new sourdough content and resources for their home baking community.
- The company has launched Elaine's Sourdough Corner on their website, an extension of their Cotswold Flour Baking Club, providing valuable resources such as a free downloadable Starter Journal, master recipe, step-by-step instructions, and FAQs.
VIP Super Sourdoughers Club
- The duo will soon introduce the VIP Super Sourdoughers Club, offering exclusive benefits and insights into the world of sourdough.
- This club aims to enhance the sourdough baking experience for enthusiasts and provide a platform for sharing knowledge and expertise.
Tradition and Future Initiatives
- Matthews Cotswold Flour, one of the UK's oldest family-run flour mills, has a milling legacy spanning eight generations.
- The company believes in traditional stoneground milling methods, premium grains, and partnerships to ensure better baking.
- Embracing the future, Matthews is launching a New Generation Milling Apprenticeship program to support the next generation of millers.
Regenerative Revolution
- Matthews Cotswold Flour is committed to the Regenerative Revolution and works with farmers through the Cotswold Grain Partnership.
- They support regenerative farming practices that protect the soil, develop wildlife, and give back profits to farmers.
- By promoting regenerative farming practices across all their suppliers, Matthews aims to increase sustainability and environmental stewardship.
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