Tiffany & Co. Launches It's Tiffany's Campaign, Featuring Zoë Kravitz, BTS's Jimin, and Gal Gadot
Tiffany & Co. unveiled its latest promotional campaign for its Tiffany T and Tiffany HardWear collections, titled “It's Tiffany,” in collaboration with global brand ambassadors, including actress, singer, and model Zoe Kravitz, BTS Jimin, and actress Jal Gadot. The “It's Tiffany” campaign sheds light on the true essence of the Tiffany & Co. brand and reflects its long-standing philosophy of honesty, transparency and originality, emulating the importance of pride in identity and self-reconciliation. The campaign celebrates the feelings of fun, dynamism, and optimism, and emulates the values of individuality reflected in the brand's jewelry, which distinguishes each person who wears it.
The It's Tiffany campaign honors each individual's unique personality and taste. Commenting on the matter, Alexandre Arnault, Executive Vice President of Communication and Product Management at Tiffany & Co., said: “The house's goal is to create distinctive jewelry, but the presence of wonderful brand ambassadors such as Zoe, Jimin from BTS, and Jal gives true meaning to these collections and adds Their own style on every piece.
The brand derives its inspiration in the artistic design that adorns all the pieces of the collection in the shape of the letter T from the famous brand logo, giving it a mixture of boldness and simplicity. Each piece of the T Collection collection reflects the Tiffany & Co. imprint, its wide popularity and success in keeping up with the latest modern trends, and simulates personal style with bold touches that reflect a confident and strong personality.
The brand debuted the Tiffany HardWear collection in 2017, becoming one of its flagship collections. The collection takes its inspiration from the features of New York City, with all its vitality, renewal, and unique architectural designs, including rings, chains, and industrial shapes that combine precision in measurement and balance. The collection continues its innovation this year with the launch of the unique HardWear watch design, which features a cushion-cut case with a sapphire glass face that mimics a full-cut diamond. The watch is unique with a diamond-encrusted bracelet with a clasp equipped with an elegant rotating mechanism that simulates the locking function, with touches inspired by the brand's ancient heritage.
The two collections sparkle with bold modern designs that combine elegance, attractiveness, craftsmanship, and elaborate touches. The “It's Tiffany” campaign also emphasizes the importance of confident and individual personal style by portraying the stars of the campaign as they are as they shine in jewelry from the Tiffany T and Tiffany HardWear collections with their elegant designs and hand-crafted details with attractive diamond inlays, and each piece of the collection simulates the original essence of the Tiffany & Co. brand. And the exceptional identity of the wonderful people who choose this jewelry.
It should be noted that the “It's Tiffany” campaign was launched globally on April 10, 2023, and the collections are available in the brand's stores and on tiffany.com.
