Messika's girlfriend Kendall Jenner stars in the new ad campaign
Kendall Jenner and Valerie Messika met in the south of France to shoot the new campaign. Photographed by Chris Coles, Valerie Messika has always been inspired by the dynamic nature of fashion that manifests in her jewelry season after season, as she introduces renewed, easy-to-match designs that get more modern and innovative. With the passage of days, and based on her constant search for a personality that embodies the characteristics of the woman who shines with Messika's designs, Kendall Jenner was chosen to be the face of the advertisement, and in jewelry, unprecedented levels of energy and radiance.
The images reconcile Kendall Jenner's graceful figure with stunning natural scenes, where the sea embraces the sky, so each image indicates absolute freedom. Dressed in a blue sequined swimsuit or rocking a black blazer, Kendall takes a dip in the pristine waters or runs on the white sand.
The elegant and comfortable sportswear inspires the spirit of a self-confident woman who is reconciled with life and who lives in the moment, with complete and absolute harmony between her body and mind.
She writes the lines of her own future and represents the strong contemporary woman. Aiming to embody the playful, free spirit, Australian photographer Chris Curls combined the refined flair of fashion photography with moving elements to present a multi-angled approach, such as Messika jewelry that reflects the dual femininity. Coordinated jewels on fingers, wrists and around the neck dance in the sun, bringing the images to life, as Kendall gazes captivatingly into the camera. Through the advertising campaign, the house of Messika renews its close relationship with women and highlights the ease of wearing and coordinating its jewelry with each other to enable its owner to enjoy every moment.
The common denominator is to encourage women to feel self-confident and absolutely free.
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