Radokano..a tennis miracle and a machine of millions to come made by a surprising success
The young British tennis player, Emma Radocano, caused a sensation, topping the covers of international newspapers, after creating a big-caliber surprise, by winning the US Open, after defeating 19-year-old Canadian Laila Fernandez in the final in two clean sets, to crown the title. Without losing any group during the tournament.
The young British woman, bombarded by newspapers with the resounding titles of tennis prodigy, the talent of the century, and the conqueror of the impossible, has achieved what no other tennis player has done before, which is to win one of the four Grand Slam titles by going through the qualifiers first. A fairy tale written by the 18-year-old, who was ranked 150 in the world before the tournament, and the youngest participant in the "Grand Slam" tournament since the retired Russian "Maria Sharapova", who was 17 years old, in 2004, When she won Wimbledon.
In the final, Emma Radocano dominated in straight sets (6-4, 6-3), against the other in-form and surprise of the tournament, Canada's Leila Fernandez, who is slightly older than her (19 years) and has a better ranking at number 73 in the world.
From start to finish at this US Open tennis tournament, Emma Raducano looked 10 years older than her age. The young Briton has not dropped a set in the 10 matches she has played en route to the title. She became the first British woman to win a singles title at the Grand Slam since Virginia Wade won Wimbledon in 1977.
The young Briton, Emma Radocano, after winning the US Open surprisingly, jumped 127 places in the WTA rankings, to 23rd place in the latest rankings.
Millions Coming Machine
British teen tennis star Emma Radocano is set to earn millions through lucrative sponsorship deals and prize money for titles, following her stunning US Open victory.
The 18-year-old took home the $2.5m (£1.8m) prize money for winning the title, surpassing the $303,000 she previously earned during her short career. However, marketing experts expect that it will be a machine of millions in the coming years, with great interest from commercial companies to contract with it.
According to a report by the BBC, the 23-year-old Japanese "Naomi Osaka" is the highest-paid female athlete in the world at the moment, surpassing Serena Williams in May 2020.
With a total earnings of $37.4m a year (£27.2m) according to Forbes, Osaka broke Maria Sharapova's 2015 record for the most money an athlete could earn in a single year. Osaka ranks 28th among the world's highest-paid athletes, including male athletes.
After Osaka's back-to-back titles in 2018 and 2019 at the Grand Slam, Nike paid around $10m (£7.2m) to take it from adidas, and now has a total of 15 sponsors.
According to the criteria that made Osaka reach this annual financial profit, experts expect that "Emma Radokano" in the coming years will earn 10 times the total financial profits of Osaka.
Expert predictions
“Emma Raducano has the potential to make millions in the coming years, and could reach levels comparable to some of the highest-paid female sports stars off the court, as long as she continues to shine,” Nigel Corrie, a sponsorship and marketing consultant to the BBC, told the BBC. It's in the right sport, and it's one of the most lucrative sports for female athletes."
She added: “Obviously she has to keep winning, she is at the beginning of her career. There is no reason to assume that she will not go on to win other events and other major titles, Emma Radokano is a special case and uniqueness for the brands in that Britain has not had a grand slam champion for more than 40 years. The timing of the teenage girl's success was 'perfect', with Serena Williams approaching the end of her career."
"It's very elegant and very bright," she says. She answers questions well. She says the right things. From a marketing point of view it is a dream for sponsors. Most of the big stars have 6 or 7 sponsorship deals. For sure, Emma will get her fair share among the top tennis stars.”
Emma Radocano's business is led by Max Eisenbaud, vice president of IMG, a global talent management, events and sports company headquartered in New York City. He previously managed the work of former world number one Maria Sharapova, who was the highest paid female athlete in the world for 11 consecutive years.
Marketing expert Simon Chadwick says: “There are a lot of deals Emma can do with big brands. There is a lot of potential about where Emma can go commercially, because of her age, talent and growing profile, which means there are big things waiting for her.”
In the same context, Richard Parker, an expert in sports sponsorship, sports public relations, esports, social media, and content creation, said in a lengthy interview with Sky Sports: “Emma Radocano will achieve in tennis the same successes that Rihanna did.” ' in the world of music and business. Forbes said last year that it had become an official billionaire. There is no reason why Emma Radocano can't be as famous and popular as Rihanna.”
Emma Radocano is expected to spend on winning the tennis world: “The tennis star's career is much longer now than it was before. Roger Federer, ranked ninth in the world (39 years), Spanish star Rafael Nadal (36 years), and American Serena Williams (39 years).
"I think Emma Radocano will play for the next 20 years," he added. Serena Williams is now 39 years old and still competing for titles.
