Amazon penalized with the largest privacy fine ever from the European Union
Amazon said on Friday it had been fined its largest-ever fine under European Union data protection law.
The company, founded by the world's richest man, Jeff Bezos, indicated that it was fined $888 million by the European Union's privacy regulator, due to violations related to its advertising to its consumers, according to the American newspaper, "The Wall Street Journal".
The huge fine that Amazon revealed on Friday was issued two weeks ago by Luxembourg's privacy regulator, which was accompanied by an order to review certain business practices that Amazon did not specify.
For its part, Amazon refused the fine imposed on it by the European Union, and confirmed in statements to the American “Bloomberg” network that “there was no data breach, and customer data was not disclosed to any third party. These facts are indisputable, and we oppose severely judged."
She explained that the EU privacy regulator's decision on how to display its relevant ads to customers is based on subjective and untested interpretations of European privacy law, and the proposed fine "does not quite fit with that interpretation".
Amazon added that it intends to defend itself "vigorously in this matter," as it put it.
The fine from Luxembourg's privacy regulator will represent about 4.2 percent of Amazon's net income of $21.3 billion for 2020, and 0.2 percent of its $386 billion in sales.
The fine on Amazon comes as a result of a complaint filed in 2018 by French privacy rights group La Quadrature du Net, which brought several lawsuits against big tech companies on behalf of 12,000 people, shortly after the general regulation was created. To protect data that year.
It is noteworthy that until this moment, the largest fine under the European Union's General Data Protection Regulation was $ 60 million against the American company "Google" in 2019.