Body branding is not free
Advertisers are always trying to think of new ways and new places to display company logos. Now there is a new advertising medium to incorporate: the body of the people.
Remember the 20-year-old Nebraska who auctioned off her forehead at E-Bay for a month of ad space? The winning bid went to SnoreStop, who paid $ 37,375 to put their logo on the web designer's face for 30 days, and got a bargain for all the exposure they received. Think of it this way: A full-page ad for a day in the Wall Street Journal costs more than $ 23,000. A full page ad in American Idol: The Magazine costs $ 45,000.
But here's an interesting fact about a woman who has yet to get paid to literally brand herself with a company logo.
The logo placement occurred when a 27-year-old woman fell off her skateboard in Manhattan onto a manhole cover that was burning from the heat. The hot metal, found above a steam pipe, burned the woman just above her buttocks and on her left arm with part of the logo for Consolidated Edison (Con Edison), a New York utility company. The woman said she heard her skin sizzle and saw an "O" and "N" etched into her skin, according to an article on allheadlinenews.com. The scars are permanent.
The woman has sued Con Edison for negligence, carelessness, recklessness and culpable conduct. It is not yet known how much Con Edison will have to pay for the partial ad.
