The Dangers of Artificial Intelligence in Advertising: Tom Hanks Warns About Fake Dental Insurance Ads
Tom Hanks Voices Concerns
The American actor, Tom Hanks, expresses his anger and warns about the use of artificial intelligence (AI) in a dental insurance commercial that was created without his knowledge.
Unauthorized Use of AI
The commercial, which promotes dental insurance plans, utilizes a digital version of Tom Hanks' face and voice, generated by AI technology, without his consent.
Tom Hanks Raises Awareness
In a post on his Instagram account, followed by approximately 9.5 million people, Tom Hanks alerts his followers to a video promoting dental insurance plans using an AI-generated version of himself, emphasizing that he has no involvement in the advertisement.
Continued Acting Career
While expressing his concerns about the use of AI in cinema and television, Tom Hanks has previously agreed to digitally modified versions of himself in past artistic works. For example, he appeared as a computer-generated character in the animated film "The Polar Express" in 2004 and had his age reduced in certain scenes of the film "A Man Called Ove," produced last year.
The Perils of "Deep Fake
With the advancement of AI systems, concerns have grown regarding their ability to create highly realistic fake copies of real individuals, known as "Deep Fakes." These manipulated videos have been used in various contexts, including political campaigns and online misinformation.
Misleading Information and Political Targeting
The use of AI-generated fake images and videos of politicians exacerbates the problem of misleading information on the internet. Former US President Donald Trump and current Ukrainian President Volodymyr Zelensky are among the targeted individuals.
In September, Google announced that it would require political advertisements displayed on its platform to disclose whether they were created using AI technology.
Impact on the Entertainment Industry
Concerns that AI could replace film stars and actors have led to protests in Hollywood, causing disruptions in TV shows like "Stranger Things" and "The Last of Us."