What will change in the form of the famous Swiss "Toblerone" chocolate?
"Toblerone"... a "legal" change to the famous chocolate
In a change imposed by law, lovers of the famous Swiss chocolate "Toblerone" will notice that the distinctive graphic on the packaging of the summit of the "Matterhorn" mountain will not remain in its place.
The chocolate, known for its pyramidal shape, is characterized by a drawing of the summit of the Matterhorn mountain, which is one of the national symbols in Switzerland, but after a change in the manufacture of chocolate, this drawing can no longer be continued on the yellow packaging, according to the British newspaper, The Guardian.
The American company "Mondelez" owns the "Toblerone" chocolate brand, and said that some of its chocolate production will be transferred out of Switzerland.
Last year, Mondelez announced that it would move some production lines to its factory in Slovakia from the end of 2023.
According to a law passed in 2017, the use of Swiss icons, such as the white cross on a red background or the Matterhorn mountain, should be limited to products made 100 percent in Switzerland.
Also, according to the law, the phrase “Made in Switzerland” must only be applied to a product that relies on at least 80 percent of the raw materials coming from within the country.
This percentage reaches 100 percent if the product is based on milk, such as chocolate, with the exception of ingredients that cannot be obtained from Switzerland, such as cocoa.
So Toblerone will have a more generic Alpine graphic, with the words "Country of Origin Switzerland" instead of "Made in Switzerland".