Elon Musk brings back the Vine platform.. Will it compete with Tik Tok and Instagram?
Since billionaire Elon Musk's acquisition of Twitter, the communication platform has witnessed many accelerated and exciting events and decisions at the same time.
Once the $44 billion deal closed on Friday, Elon Musk fired some of the company's top officials on Monday.
It did not stop there, as Musk offered the possibility of charging a fee to verify Twitter or for the blue tick, but the idea was rejected by 78.7% of people who participated in a survey prepared by Musk on his Twitter account.
Now, the controversial billionaire is moving into another territory related to the platform Vine (the short video service), which was acquired by Twitter in 2012, before its closure in 2017.
In a tweet on Monday morning, Elon Musk asked 112 million followers about the possibility of bringing back the Vine platform, with a poll offering a yes or no binary option.
After 14 hours, the survey had about 3.5 million responses, nearly 70% wanted the service back, and there were still about 10 hours left in the survey.
Vine is one of the first social networks to focus on short, user-generated videos.
Vine videos were limited to 6 seconds and were particularly popular with teens and young adults, although their popularity seemed to peak in 2014, according to cnet.
Social media sites like Snapchat and Instagram have since succeeded in integrating video into their platforms, while TikTok consists only of user-generated videos.
A new version of Vine will face stiff competition with Tik Tok over one billion monthly active users, while Instagram has more than 2 billion users.
It seems that the American billionaire seeks to write a new success story with Twitter, as he did with Tesla and SpaceX, to achieve the saying, "Everything that Musk touches turns into gold."
Throughout his career, Musk pursued daring sci-fi-like visions, quickly introducing electric cars and sending rockets into space.
Will the richest man in the world succeed in writing a new success story with the Vine platform?
Fine..a strong rise and an exciting ending
In June 2012, Vine was brought to light by Dom Hoffmann, Ross Yusupov, and Colin Kroll.
The platform is a video-sharing application that allows people to create 6-second videos, according to arageek.
Just 4 months after the platform came out, these guys managed to sell their app to Twitter for about $30 million.
After Twitter acquired the application, the platform succeeded greatly, and became the most prominent haven for young people and adolescents from all over the world, for videos, that monitor important moments in their lives.
The year 2013 represented a defining moment for the platform as it allowed users to record videos with their own phones, which attracted many customers to the platform.
However, the application began a rapid downfall, which some experts believe was caused by the emergence of some competitors, such as Instagram, which allowed its video up to 15 seconds, in June 2013.
Some applications were able to gradually pull the rug out from Vine, such as Snapchat and Instagram, until it was closed. Some suggest that the platform's decline was caused by the lack of successful management for it, and that it may be a strong competitor under the successful management of Elon Musk.