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Nike registers its trademark in the world of "Metaverse"

Nike registers its trademark in the world of "Metaverse"

Immediately after Mark Zuckerberg announced the Metaverse universe and the beginning of the next chapter of the Internet, the world began copying novels about the future world.

Meta is a virtual world where users can interact with each other as digital avatars, these virtual environments for interactions, games or even work.


The first features of the digital world began with Nike, the company introduced a brand of virtual and downloadable goods.

The company has filed four applications with the US Patent Office for a variety of digital goods: eyewear, bags and sports equipment.


This isn't the first time the sports giant has embraced virtual world technology, in 2019 Nike was granted a patent for "crypto-secured digital assets."


Incorporating tokens and attributes from the real-world Nike shoe, Nike has opened its first store in the virtual meta world.

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