Carrefour is the first in the Middle East to adopt targeted digital advertising technology
Majid Al Futtaim, the leading company in the development and management of shopping centers, integrated cities, retail and entertainment facilities in the Middle East, Africa and Asia, announced the implementation of a new innovative advertising technology solution that aims to boost suppliers' sales, increase their profitability, and improve customer satisfaction through customized product offerings. And provide appropriate product recommendations across growing e-commerce platforms.
By adopting the latest available digital advertising technology, Majid Al Futtaim aims to ensure that Carrefour customers reach the most relevant and attractive promotional offers through its website and smartphone app.
The pioneering new technology will also contribute to achieving the highest levels of customer satisfaction, by designing personalized and accurate ads for the various customer categories while they shop online.
Implementation of this streamlined, programmed solution by Carrefour enables superior and excellent publishing methods for sponsored promotional listings and extensive adverts. In addition, this solution provides comprehensive traceability, with unique measurement and reporting tools that give participating vendors a better understanding of unique customer interactions, and achieve greater customer conversion rates for their ads.
Hany Weiss, CEO of Majid Al Futtaim Retail, said: “Carrefour provides the best technology solutions that benefit our partners, suppliers and customers alike, thanks to the most advanced advertising technology innovations, in addition to Majid Al Futtaim's commitment to providing The highest levels of quality available in digital transformation. The new technology is changing the way brands communicate with their audiences, and the ways advertisers and publishers interact with each other. By investing in advertising technology solutions, Carrefour offers more sophisticated methods of content dissemination, branding advertisements to suppliers in an efficient time and location according to the need on our e-commerce platforms. With clear results that are shown by 3 times more likely to convert target audiences, the new advertising technology solution represents a great value for brands and customers alike, which contributes to establishing a more effective and beneficial digital experience. ”
Nala Karunanithi, Executive Director of Digital Affairs at Majid Al Futtaim Retail, said: “Carrefour is proud to be a leader in the rapidly changing world of retail sales that are pushing advertising methods in today's digital society towards more valuable transformations. By 2025, the UAE digital advertising market is expected to grow to over 5.5 billion dirhams. Adopting the latest innovations in advertising technology will provide a greater ability for suppliers to accurately and directly target customers with product offerings that are most relevant to them, based on their unique profiles. On the one hand, this technology also adapts instantly to the changing preferences of each client to ensure the most effective solutions are offered. We consider this solution to be an added value for us, our valued customers, and the brands of suppliers and stakeholders alike, as it adds new innovation to our growing list of developments that rely on modern technology. ”
The emergence of advertising technology solutions improves the advertising spend of brands and suppliers, making the delivery of targeted information to customers more cost-effective. This new technology also provides effective ads that suit individual customer requirements, through intelligent data analysis, classifying audiences into miniature categories, creating a keyword targeting campaign structure for them, and providing superior levels of recommendations and notes about customer conversion rates for each material advertised. . All this is achieved through advertising targeting based on customer experience, while ensuring the privacy of the data of registered customers and visitors with Carrefour, according to the highest levels adopted in the Carrefour digital platform system.
It is worth noting that recent innovations for the retail sales arm of Majid Al Futtaim have also included the launch of the first automated center for preparing online orders in the region, the "Take It Yourself" service, the "Scan and Go Mobile" service, the launch of the "Electronic Market", and other smart initiatives that It is based on the latest innovations in modern technology.
