PepsiCo is recruiting fo rData Integration Manager- GBS (Cairo Hub)
Job Description
Support operational set-up and implementation of the 1P Data Collection and Personalized Communication objectives for PepsiCo , partnering with and delivering this service to MENA marketing team.
Interface with PepsiCo partner agencies on marketing initiatives, providing them with inputs on campaign design, performance trends and evaluation.
Generate deep insights about customers at each stage in their relationship with PepsiCo product portfolio, and use them to create better segmentation strategies for marketing communications.
Partner with IT and Marketing to ensure full system integration and workability of PepsiCo’s Consumer Data Platform (CDP).
Produce quarterly digital reviews with Sector teams across key success metrics.
Support AMESA Digital lead with consolidating monthly marketing feedback, onboarding new data partners.
Working with creative partners to implement data collection initiatives & ideas within brand campaigns.
Qualifications/Requirements
3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe Campaign, Eloqua, etc.
2+ yrs of overall Digital Marketing experience.
Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms: Data Extensions, Queries, Triggered Send Definitions, and Microsites.
Experience working within a brand environment, with collaboration with agencies and marketers.
Knowledge of AMESA digital landscape is a plus.
Relocation Eligible: Not Applicable
Job Type: Pipeline
