How To make your self write better headlines and generate more visitors and sales
Headlines are the most important part of your sales letter. They represent ~ 90% of your success. In other words, if you don't get the headlines right, your site won't sell.
What is the job of your headlines?
They have to excite the visitor to your site. Your goal is to grab your reader's attention and keep them reading your sales letter. If your title doesn't generate enthusiasm, chances are your visitor will leave your site right away and will probably never return.
How do you create emotion?
You have to intrigue your reader with the fantastic benefits of your product. The title of your sales letter should present the most important benefit, the USP (Unique Selling Proposition), of your product.
The goal of your headline is to stir emotions and help your reader imagine enjoying all the great benefits of your product. People buy for emotional reasons and that is why it is so important to describe the benefits of your product and not its features.
Your site visitor has only one question in mind:
What do I get? - How can I solve my problem ?, How can I earn more money ?, How can I get that job? ... Focus only on your customer and answer their burning questions immediately - this is how to write a great headline.
In your headline, tell your client that you have a solution to her problem, that you have the answers to her questions, that you will provide what she wants ...
The result?
Your reader will be excited from the start, they will be eager to continue reading your sales letter, and they will most likely get the click on the "credit card symbol" at the end of your sales letter.
Learn how to write a great headline and getting the sale will be easy - outstanding headlines can increase your sales by several 100%.
A title is not enough; also use subtitles
* Right at the beginning of your sales letter, you need to fire your biggest weapon - your USP, that's the most compelling benefit of your product. To keep your reader interested and excited, use multiple captions throughout your sales copy.
* Each of these subtitles has a benefit. That way, you will take your reader through your sales letter, directly to the "Buy Me" button. If you don't keep your reader interested, you risk losing it. So, keep shooting profits. Also, it is absolutely fine to state the same profit multiple times in different ways.
* Most Internet surfers just scan pages, they don't read every word, but it will be your headlines. Therefore, you have to make sure that a visitor who reads only your headlines understands exactly what she will get from your product.
* Make your reader's job easier. Divide your text into small logical blocks and start each block with a title. A headline is like an ad for the text that follows: you have to convince the visitor to keep reading.
10 simple tips to make your headlines more effective:
1. Write down all the benefits of your product. What kinds of problems does it solve? How do you make people happier, healthier, and richer? ...
2. You may not know all the benefits. Think outside the box and keep looking for more benefits - don't let any of them slip away.
3. What is the USP (Unique Selling Proposition) of your product? What makes you stand out from the crowd, what makes you unique? That is your most important benefit, that is the one that will differentiate your product from those of your competitors.
4. Use short, active verbs that elicit emotions and create pictures.
5. Write your headlines just for your target customer and don't worry about the rest.
6. Powerful Words You Can Use in Your Headlines: How, Free, Why, Who Wants to Know, Finally ... or ask an open-ended question: "Why can't so many people attract more money?
7. Do not exaggerate, what you are saying has to be credible.
8. Brainstorm 10-20 headlines.
9. Imagine that you are your customer. Which headline would excite you, which would excite you? Pick your three favorites and keep tweaking and changing them until you're really happy.
10. Take a break and come back the next day with a fresh mind. Make a final edit if necessary.
Learning how to write a great headline takes time and effort, but it is absolutely crucial if you want to be successful. Chances are, you'll spend the same amount of time on your headlines as you do on the rest of your sales letter, and that's perfectly fine.
