Communicate with full color business cards
To attract attention, you have to be different from the rest. Imagine this: so many business cards scattered all over your target customer's table and even on the floor. And they all have one thing in common: almost all business cards are in black and white. Save 2 or 3 business cards. These few business cards are printed with a dash of color. Which one do you think could grab the attention of your target customer?
It is a well known fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners know the power that color can bring to their promotional tools. Instead of the standard black and white on your business cards, full-color business cards look better and yes, even smarter. It attracts the interest of your target customer and helps them get to know you and your business.
Full-color business cards even ensure that your target audience will read and understand your information better.
Additionally, color gives your printed business card pieces a chance to be recognized and remembered even after your initial meeting.
And these are not just creations of an overactive mind of a graphic artist trying to convince you of the idea of using full-color business cards for your marketing tools. Studies show that people in general are twice as likely to be drawn to colored materials rather than ordinary black and white. In fact, research shows that those who use color in their materials, such as business cards, tend to represent a more professional, more prepared, and more enthusiastic identity than those who deliver monochrome. Therefore, color can almost always persuade the reader to become a potential buyer.
However, as with any printing project, full-color business card printing also requires proper application and restraint on your part when you decide to use color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target customers, as well as distract them from what's really important - your message. Always remember that color is a tool that helps you convey your message to your target audience clearly and concisely; and, in turn, help them better understand what you want to say to them.
So keep everything to a minimum. Don't get excited and go overboard with the use of color in your business cards. Practicing simplicity in your full color business cards can often lead to a more successful project than anything done with over the top designs and designs.