Booklet or Brochure printing that works
A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any business that lacks proper customer service is almost always doomed to failure.
Take a start-up web design company, for example. If its owners do not publicize the business to potential customers by placing advertisements on the Internet or informing the local neighborhood of their services, they will most likely receive only one or two orders per month, most of which will be from family members and individuals. close. friends who really have no choice but to help their friends' businesses prosper.
This is where an effective and attractive brochure comes into play. In an age when the Internet is the weapon of choice for most advertisers, many people still prefer the feeling of having something concrete in their hands, as to show that the business really exists. and it is not a night flight. Printing a brochure that grabs people's attention easily will do.
Why do you need a brochure?
If designed and distributed right, brochure printing could be the most important traditional advertising strategy your business could have. Sure, a poster does the same thing too, but brochures are easier to hand out and distribute and don't take up a lot of advertising space.
Brochure printing is as synonymous with traditional advertising as milk is with coffee. You may not print a brochure for your business, but doing so would make the experience sweeter and more interesting. If you're talking to someone you don't know very well and would like them to know about your business, you could start with a brochure that summarizes everything you have to say.
A brochure is neither intrusive nor aggressive. That means the person giving it to you has the option of checking it out now or putting it aside for later. The important thing is that you will definitely take a look at it. And if your brochure is printed attractively, it will be something you will never forget.
How do you design the right brochure?
Most brochures are printed in a tri-fold 8.5-by-11-inch format, but you can experiment with their size, depending on the look you want to achieve and your budget. They can be in full color or bicolor. Full-color brochures are relatively expensive because they require more printing processes to complete.
Full-color brochures are not always the most effective option. If you are artistic and know how to play with different shades of gray and white, you can produce a brochure that outperforms even the flashiest ones.
Of course, the content of your brochure should be brief. The purpose of booklet printing is thwarted when you try to write a semi-novel on it. Remember, most entrepreneurs and customers have a short attention span due to the large number of advertisements out there. Keep your speech short and simple.
In short, brochure printing should answer the what, where and why of your business. Your mission fails when the brochure reader can't identify what your business is about.
Booklet printing is not an outdated advertising tactic, no matter what other modern marketers say. After all, brochures are the ones that most often end up taped to refrigerator doors and used as makeshift bookmarks. They have better memories.