Advertising Outdoors
For a general advertiser, outdoor advertising is worth considering. Outdoor advertising is considered the oldest form of advertising. The placement of invoices on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards, but also car cards in public transportation, displays at airports, ski areas, sports stadiums, and store displays, among others.
Consider this scenario: You were on your way to the office and without even looking at the morning newspaper you discovered that your favorite boutique is opening in the neighborhood. Or you were on your way home from work when you discovered that a major company you would love to work for is hiring, and you knew this without even having your own radio on. How did all of these happen? Through outdoor advertising.
Outdoor advertising is very powerful and effective. It has the ability to target consumers quickly and accurately. You can also create a strong visual impression that reinforces continuity and name recognition, making your overall marketing campaign even more effective. According to studies, more and more consumers are spending more time than ever driving or traveling in cars and walking in cities. This means that customers are more exposed than ever to outdoor advertising. Therefore, making use of outdoor advertising can significantly increase your chances of attracting more customers.
Designing and creating an outdoor advertisement is like creating a visual narrative. The expression of an idea can surprise viewers with words or excite them with images. Humor is a powerful design option for outdoor advertising. The character of outdoor advertising requires a clear message, a strong brand identity, and quick impact. Outdoor advertising shares many communication characteristics with other media, but it is the differences that really determine what the effective design elements for an advertisement will be.
So what could outdoor advertising do that traditional advertising cannot? Outdoor advertising has more advantages when it comes to a regional or national show. And outdoor advertising can reinforce the main message that is conveyed through broadcast or print. Additionally, outdoor advertising requires low active processing because consumers receive your messages when they are in an inactive state of mind. Travelers are often idle in their vehicles when messages are presented outdoors, leaving their mood under-stimulated. This is a good opportunity for advertisers because well presented exterior designs will attract attention when travelers are deprived of other creative stimuli.
So keep in mind that impressive advertising is essential to the long-term success of any brand, as advertising works best when an individual consumer learns that a product or service is a good fit for them.
