Amazon, Best Buy and Walmart have all set their dates. Here is when every sale opens, in your time zone, and which store protects you if the price drops later.
Black Friday 2026 falls on Friday, November 27, the day after Thanksgiving. Cyber Monday follows on Monday, November 30. But if you wait until Friday, you may miss the best deals, because the big stores now spread their sales over two weeks or more.
The biggest news came on November 9: Amazon said its Black Friday Week starts on Thursday, November 19 and runs to Cyber Monday, November 30. Best Buy starts its main sale the same morning. Walmart's main event follows on Monday, November 23.
📦 Amazon: November 19 to 30 (opens 12:01 a.m. PST on Nov. 19)
🔵 Best Buy: 10 days of Black Friday deals, November 19 to 28
🟡 Walmart: main event online November 23 to 29, in stores from Nov. 27 at 6 a.m.
🔒 Safest store to buy early: Best Buy, thanks to its price match guarantee
📅 Every big date in one place
| Day | Date |
|---|---|
| Amazon + Best Buy Black Friday sales open | Thursday, November 19 |
| Walmart Black Friday Deals (Walmart+ first) | Monday, November 23 |
| Thanksgiving (Walmart and Best Buy stores closed) | Thursday, November 26 |
| Black Friday | Friday, November 27 |
| Small Business Saturday | Saturday, November 28 |
| Cyber Monday | Monday, November 30 |
| Green Monday | Monday, December 14 |
📦 Amazon: 12 days, and deals that drop twice
Amazon's Black Friday Week opens at 12:01 a.m. Pacific time on Thursday, November 19. That is 3:01 a.m. in New York, 8:01 a.m. in London and 10:01 a.m. in Cairo. It ends on Cyber Monday, November 30, so there is no separate Cyber Monday sale after it.
The new twist: for the first time, Amazon's "Today's Big Deals" will drop twice on Black Friday and again on Cyber Monday — at midnight and at 8 a.m. Pacific. The second drop is 11 a.m. in New York and 6 p.m. in Cairo, so you don't have to stay up all night.
Amazon has only shared the biggest discounts, not exact prices. Here is what it promised on "select" items:
| What | Up to |
|---|---|
| Some Sony and Hisense TVs | $600 off |
| Beats, JBL, Marshall and Sonos headphones and speakers | 50% off |
| Laptops and gaming PCs (ASUS, Acer, Alienware, Lenovo, HP) | 30% off |
| Amazon devices (Echo Show 16, Fire TV Stick 4K and more) | 35% off |
| Ninja CREAMi and SLUSHi | 40% off |
| Some Breville espresso machines | More than $200 off |
One warning: Amazon has no price guarantee. If you buy early and the price falls on November 19, it will not refund the difference. Your safety net is the return window: most items bought from November 1 to December 31 can go back until January 31, 2027. Apple products must be returned by January 15.
🔵 Best Buy: the safest store to buy early
Best Buy's 10-day Black Friday sale runs November 19 to 28. A Cyber Sunday and Monday sale follows on November 29 and 30, then Cyber Week deals from December 1 to 6.
The best part is the Holiday Price Match Guarantee. Most things bought between October 30 and December 31 can be price-matched until January 15. So if Best Buy cuts the price of the same item later, you can ask for the difference back. It only covers Best Buy's own prices, not other stores or Marketplace sellers.
🟡 Walmart: two rounds, and members go first
Walmart's Early Black Friday Deals run November 12 to 15, so they are live right now. The main Black Friday Deals event opens online on November 23 for Walmart+ members and on November 24 for everyone else. It runs to November 29. Stores join on Black Friday, November 27 at 6 a.m. local time.
Walmart stores are closed on Thanksgiving. Cyber Monday deals run November 30 to December 2. Most items bought between October 1 and December 31 can be returned until January 31. But Walmart.com does not refund the difference if a price drops after you buy.
🎯 Target and Costco
Target already held its Early Black Friday sale from November 5 to 7, and it runs a "Deal of the Day" until December 24. When we checked, it had not yet announced the dates for its Black Friday week. Reports about Costco's main sale dates don't agree, so check Costco.com before you go.
🛍️ Shop now or wait?
• It's at Best Buy (price match until Jan. 15)
• The price is already the lowest in a year (check the price history)
• It's a popular gift that may sell out
• It's a TV, laptop or headphones on Amazon
• The "deal" is only cheaper than a crossed-out list price
• You can catch the 8 a.m. Pacific drop on Nov. 27 or 30
Big week ahead: November 19 is also launch day for GTA 6. Read our GTA 6 fact-check here.
❓ FAQ
When is Black Friday 2026?
Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26).
When does Amazon's Black Friday sale start in 2026?
Thursday, November 19 at 12:01 a.m. Pacific time. It runs to Cyber Monday, November 30.
When is Cyber Monday 2026?
Monday, November 30, 2026.
Are Walmart stores open on Thanksgiving 2026?
No. Walmart stores are closed on Thanksgiving, November 26. They reopen on Black Friday, with in-store deals from 6 a.m. local time.
Which store refunds you if the price drops after Black Friday?
Best Buy. Its Holiday Price Match Guarantee covers most items bought from October 30 to December 31, until January 15. Amazon and Walmart.com do not offer this.
