In International Women's Day ... "Burger King" apologizes after tweeting "women belong in the kitchen"
The "Burger King" restaurant chain apologized after a tweet it published yesterday on the occasion of International Women's Day, the tweet that sparked controversy and caused a storm of criticism of the famous restaurant.
The account of the "Burger King" restaurant in the United Kingdom, yesterday, on Twitter, said, "Women are in the kitchen," in conjunction with the world's celebration of International Women's Day, and many of the tweeters accused Burger King of using biased language that included an insult to women.
When the tweeters asked the company to delete the tweet, it claimed that it wanted to draw attention to the fact that only 20% of British chefs are women, and that the tweet comes to announce a scholarship for women to learn to cook.
The company also published its full-page announcement in the print edition of The New York Times on Monday.
With the sharp criticism, the site deleted the tweet, and published another post in which it apologized, and hours later the account tweeted, saying: “We made a mistake in our initial tweet and we are sorry. Our aim was to draw attention to the fact that only 20 percent of the professional chefs in UK kitchens are women, ”she said, adding that to help change that, she offered" cooking scholarships. "
The company added: «We decided to delete the original tweet after our apology. Our attention was drawn to the presence of offensive comments on the subject, and we do not want to leave the space open for that. ”
Burger King also placed a full-page ad in today’s print edition of @nytimes pic.twitter.com/TldtbCOlcN
— Hannah Denham (@hannah_denham1) March 8, 2021
We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.
— Burger King (@BurgerKingUK) March 8, 2021
