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This is why pay-per-click advertising returns are so much better than banner advertising - the internet user is looking for it! Internet advertisers can select from a variety of performance-based advertising alternatives, including pay-per-click campaigns, banners, email, and pop-ups. With pay-per-click advertising, an advertiser only pays when an Internet user clicks on their keyword-targeted ad and it is transferred to their website. This enables the internet marketing company to reduce spend on pay-per-click advertising and significantly increase the number of target keywords.
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